Take your first step to cross that cultural divide.

In the poem “The English Flag,” Rudyard Kipling wrote, “What can he know of England who only England knows?”  Indeed, in this day and age, the world is so connected that many of us have the experience of other cultures through travelling or by mere living. In this part of the world where Orange Studio is head-quartered, everyone is from somewhere else.  Cross-cultural communication is not just a niche.  It’s the norm. And this is exactly where we thrive.

Orange has worked with clients in quite a few languages, mostly in English, Chinese (Mandarin and Cantonese), Korean, Japanese, Portuguese, Spanish, French and Punjabi.  East Asia and the English speaking markets are our strength.  For others, we work with partners who are the experts: we project manage and produce creative; our partners provide cultural insight and nuances, plus linguistic prowess.

For our clients, when they’re ready to have a marketing and advertising strategy for another cultural group, it means they are big or have a plan to become big simply because they think big.  It means they’re either reaching another national market other than their own or eyeing a domestic market niche that can produce further growth. It’s a sign of strength and being ahead.

The challenge – how to execute a multicultural strategy properly? Simply hiring a translator won’t do.  You need someone who understands your marketing needs and your targeted cultural groups so the message is strong, culturally sensitive and effective.  For Orange Studio, the effectiveness comes from the combination of linguistic skills, strong creative and a global vision.

We are a well-travelled bunch.  We’ve travelled and lived in places like London, Beijing, Hong Kong, Dubai and the Gulf region, Karachi, the European continent, plus our own backyard, Canada and the US.  What we’ve learned through our travelling and experience of living globally is not how different but similar we are. Through our varied experiences, we know how to build a bridge to convey a message for you, through strong creative, well thought-out strategies and the desire to explain and share.